New TV Ads and Website Bringing Thousands Back to Catholic Church

apostolate is the lay Catholic group behind the upcoming December 2009-January 2010 TV advertising initiative in the Chicago, Joliet, and Rockford media markets. According to Catholic News Service, a recent campaign in Phoenix helped 92,000 inactive Catholics return to the active practice of their faith. In addition, the Diocese of Corpus Christi experienced similar results following a bilingual campaign this past Lent, which increased Mass attendance by 17.7%. Portraying the beauty, spirituality and history of the Catholic Church, the television messages reach out to inactive Catholics and others on their faith journey; encouraging their return to the Church. The commercials direct the viewer to the website to explore answers to questions of faith and to utilize the site’s parish-finder feature to locate their local parish community.