Sacramento diocese says Mass attendance up following “Catholics Come Home” TV ad blitz

A six-week, $400,000 ‘Catholics Come Home’ television advertising campaign has resulted in an average 2.1 percent increase in weekly Mass attendance in the Diocese of Sacramento, with some parishes reporting double-digit rises in their numbers, the Sacramento Bee reports. Sacramento Bishop Jaime Soto unveiled the television ad campaign on Thursday, Dec. 17, 2009 at the Cathedral of the Blessed Sacrament. According to the Bee, the ads were aired more than 5,500 times during prime time in both English and Spanish beginning on Dec. 18, 2009 and ending on Jan. 31. The campaign included 19 different spots featuring Catholics who had returned to the Church sharing “their personal stories about going back to the faith,” the Bee said.