J.C. Penney fires CEO after plummeting sales And gay ad campaign

The following comes from an April 11 posting with LifeSiteNews.com.

Plenty of companies have argued that natural marriage is “bad for business”-but they’ll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex “marriage” as its spokesperson.
The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store’s longstanding values. When AFA’s One Million Moms complained, J.C. Penney’s new CEO, Ron Johnson, stubbornly dug in his heels.