You don’t hear nearly as much about the rise of single voters, despite the fact that they represent a much more significant trend. Only a few analysts, such as Ruy Teixera, James Carville, and Stanley Greenberg, have emphasized how important singletons were to President Obama’s reelection. Properly understood, there is far less of a “gender” gap in American politics than people think. Yes, President Obama won “women” by 11 points (55 percent to 44 percent). But Mitt Romney won married women by the exact same margin. To get a sense of how powerful the marriage effect is, not just for women but for men, too, look at the exit polls by marital status. Among nonmarried voters-people who are single and have never married, are living with a partner, or are divorced-Obama beat Romney 62-35. Among married voters Romney won the vote handily, 56-42.
Far more significant than the gender gap is the marriage gap. And what was made clear in the 2012 election was that the cohorts of unmarried women and men are now at historic highs-and are still increasing. This marriage gap-and its implications for our political, economic, and cultural future-is only dimly understood.